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4 Myths About Your Sphere of Influence

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Realize it or not, you probably have a massive sphere of influence (SOI).  Think about all of the friends, family, colleagues, and acquaintances who’ve emailed and texted you over the years.  And let’s not forget about that desk drawer filled with all those business cards!

If you really think about it, your SOI is a gold mine.  But here’s the question.  Are you capitalizing on it?  Are you mining the gold?

If not, perhaps you’ve let fear keep you from reaching out to your SOI.  Or maybe you believe one or more of the following myths.

How to Avoid the 4 Myths

 

Myth 1:  They know I’m a Realtor.

After you got your license, did you let everybody know?  Or did you just tell that big mouth friend of yours in the hope that it would make its way through the grapevine?  And if you’ve been an agent for a few years, when’s the last time that you reminded them.  Don’t assume that your SOI knows or remembers that you’re a Realtor.

Myth 2:  When they’re ready, they’ll contact me.

Let’s face it, everyone’s favorite radio station is WII FM:  What’s In It For Me!  So, when people in your SOI are ready to buy or sell, their minds are on their goals…not yours.  And because of that, there’s a good chance they’ll go with a Realtor who’s top of mind…namely, that guy whose sign is everywhere and who reaches out to them every month.  After all, who’s more likely to help them achieve their goals…that top-of-mind guy or you…who they never hear from?

How to Avoid the 4 Myths

Myth 3:  They’re loyal to me.

So, let’s suppose you did a bang-up job for people in your SOI.  Surely, you’re their Realtor for life, right?

Wrong!

Your SOI doesn’t owe you anything…and that includes friends and family.  Loyalty must be earned, and it’s not earned just once.  You must continually provide value to your SOI in order to maintain its’ loyalty.

Myth 4:  They’ll refer me.

Whether you’re looking for a mechanic, dentist or painter, you prefer someone who’s been recommended by a friend or family member.  Don’t you want to be that Realtor who gets referred?  You’ve got to encourage your SOI on a regular basis to refer you.  You want your name to come out of people’s mouths on reflex when someone asks them to recommend a Realtor.

How to Avoid the 4 Myths

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How to Create a Listing in Seconds

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Convert Primary Residence into a Listing

Top Producer makes it easy for you to convert a seller’s primary residence into a listing. With a few mouse clicks, you’ll derive the following benefits:

  • Avoid duplicate effort.
  • Create listings in seconds.
  • Save your time for high dollar activities, not admin.

Check out this video to learn more. Like, Share, or leave a comment. We’d really appreciate it, thanks!

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Go to the sidebar, click the ‘FOLLOW’ button to receive notifications of new posts by email.  Or click the ‘Like Page’ button in the Facebook box to become a fan.  Either way, we appreciate it!

Need help?  No Problem!

Learn more about Top Producer CRM through video demonstrations and live webinars.  Got questions?  Let’s set aside a few minutes to chat!  If you’re ready to subscribe, click HERE for BIG SAVINGS!

You may also contact us by completing the following form:

Your contact information is confidential and will never be shared.

How to Generate Massive Leads and Stay Top of Mind

Market Snapshot

As a Realtor, two of your main goals are to generate leads, then incubate them until they become clients.

Market Snapshot can help you accomplish both goals with ease.

There are two main components to Market Snapshot:

  • Snapshots: customers will receive robust, relevant, real-time market data. Search criteria can be customized by the customer or you. All you need is an email address, mailing address or zip code.
  • Landing Pages: create attractive landing pages that will generate buyer and seller leads. No technical expertise is required. Click a button to generate a link that you can use on social media, your email signature, or anywhere!

Check out this video to learn more. Like, Share, or leave a comment. We’d really appreciate it, thanks!

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Learn more about Top Producer CRM through video demonstrations and live webinars.  Got questions?  Let’s set aside a few minutes to chat!  If you’re ready to subscribe, click HERE for BIG SAVINGS!

Your contact information is confidential and will never be shared.

3 Easy Steps to Create Fantastic Flyers!

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Top Producer:  Marketing

Are you thinking about getting Top Producer or are you a new user?  In either case, I’ve created the ‘Getting Started With Top Producer’ series just for you.

When you get a new listing, you’ve got to get the word out.  Flyers are one way to do that.

But don’t allow flyers to become art projects, sucking up precious time that could be better spent in front of consumers.

Instead, use Top Producer to create electronic and print flyers in just 3 easy steps:

  1. Choose a template
  2. Select a seller
  3. Publish

That’s it!  Want to customize your flyers?  No, problem!  Top Producer’s editing tools are easy to use.

Click the following image to view the video:

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Learn more about Top Producer CRM through video demonstrations and live webinars.  Got questions?  Let’s set aside a few minutes to chat!  If you’re ready to subscribe, click HERE for BIG SAVINGS!

Your contact information is confidential and will never be shared.

Watch Your Cash or Plan to Crash!

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Top Producer:  Income / Expense Tracker

Are you a Top Producer user or still shopping for a real estate CRM?  In either case, as a Realtor, you’re in business for yourself.

Cash is the life blood of your business:  if you value, manage, save, and invest it, it will take care of you.

If you’re negligent with cash, you’ll struggle or be out of business soon.

In this video, I’ll show you how to use Top Producer’s Income / Expense Tracker to keep your business in the black.  Specifically, I’ll show you how to do the following:

1. Add a folder for income and expense tracking
2. Add income and expense categories to a folder
3. Add an income or expense item
4. View income and expense reports

Click the following image to view the video:

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Learn more about Top Producer CRM through video demonstrations and live webinars.  Got questions?  Let’s set aside a few minutes to chat!  If you’re ready to subscribe, click HERE for BIG SAVINGS!

Your contact information is confidential and will never be shared.

How To Double Your Commissions With Top Producer!

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Are you thinking about getting Top Producer or are you a new user? In either case, I’ve created the ‘Getting Started With Top Producer’ series just for you.

When creating new buyers in Top Producer, you should always enter the following:

  • Contact info: name, email, phone
  • Contact type: buyer
  • Contact status: new or engage

In addition, I recommend that you add the following buyer preferences:

  • Areas of interest
  • Price range
  • # of bedrooms
  • # of bathrooms
  • Parking

Why? First, so that you can see your buyer’s needs at a glance. Secondly, so that you can cross reference buyers and sellers and maybe double your commission!

It’s not hard…I’ll show you how.

Click the following image to view the video:

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Need help?  No Problem!

Learn more about Top Producer CRM through video demonstrations and live webinars.  Got questions?  Let’s set aside a few minutes to chat!  If you’re ready to subscribe, click HERE for BIG SAVINGS!

Your contact information is confidential and will never be shared.

Going Deeper With Top Producer: Advanced Search

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Are you an experienced Top Producer user?  If so, then I’ve created the ‘Going Deeper With Top Producer’ series just for you.

The most effective marketing is always targeted at a specific audience.  And the way to target an audience is through advanced search.

I’ll show you how to slice and dice your database into segments so that you can send your contacts the perfect message.  We’ll search using the following parameters:

  • Contacts
  • Property Statistics
  • Listings
  • Closings
  • Notes
  • Activities

I’ll show you how to refine your searches using AND/OR.  If you plan to conduct a specific search frequently, you’ll want to save it.  I’ll show you how!

Click the following image to view the video:

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Go to the sidebar, click the ‘FOLLOW’ button to receive notifications of new posts by email.  Or click the ‘Like Page’ button in the Facebook box to become a fan.  Either way, we appreciate it!

Need help?  No Problem!

Learn more about Top Producer CRM through video demonstrations and live webinars.  Got questions?  Let’s set aside a few minutes to chat!  If you’re ready to subscribe, click HERE for BIG SAVINGS!

Your contact information is confidential and will never be shared.